The production focused on capturing the emotional energy and intensity of the day from within — from the tournament’s opening ceremony to behind-the-scenes moments, direct access at pitch side during the match and celebratory scenes involving professional athletes such as Toni Kroos.

The content also reflected Red Bull’s role as one of the event’s main partners: a brand presence closely aligned with the tournament’s pace, boldness and entertainment value. The result was highly immediate, flexible content designed to feel dynamic and genuinely inside the experience.