Leipzig, Berlin, Salzburg
RB LEIPZIG
Since 2021, I have worked across a broad range of content formats for RB Leipzig — from social-first, editorial and broadcaster-facing pieces to interview-led, emotional and behind-the-scenes work. Spread across men’s football, women’s football and esports, the collaboration reflects the pace, flexibility and variety required to communicate a modern football brand across ongoing club life and international competition.
The objective of this ongoing collaboration was to help make RB Leipzig’s identity feel visible, current and emotionally engaging through content that goes beyond pure reporting output.
Across different formats, the aim was always to create work that could strengthen the club’s brand presence and support a communication style that feels modern and alive.
